Elite Freakz are a Premium Fitness Supplements company based in Gloucestershire. The owner Andy came to myself after seeing my own website and wanted one for his new company. As well as building the online store the site also needed some strong visuals of their various products.
Using the bold colours of yellow and black, I built a website that kept the branding across the whole of the website. On the products pages, I made sure to a nutritional information tab, listing all the details and breakdown of the supplements. For example here on the isoWhey page, where you have three different tables with the different product breakdown per flavour. This was achieved using the TablePress plugin and copying the data from an Excel document.
The whole of the website was designed to work perfectly on mobile and desktop. Making sure buttons were larger on mobile, aligning text differently as well as adapting the home banner for mobile.
All the visuals for the products were shot at my home studio. Using high reflective cardboard this gave the products a mirrored look. A large softbox was used for the background to create that seamless white background.
