Adam Ambridge approached me to create his website for his company, AKA The Transformation Specialist. The concept for the site was to create a website that truly stood out from the crowd. With striking colours, a sleek visual layout and attention to the overall user experience.
Adam wanted to make use of a blog/journal for his diet and meal plans, so building the site using Wordpress allowed him to achieve this. A small selection of plugins were used to adapt and expand the overall usability of the site. A Mailchimp data capture form was set up to offer a free meal plan for those who register interest in personal training. Allowing Adam to target that audience with offers and other promotional discounts. As well as this Google Analytics was added to the site, allowing Adam to see how people use and navigate around his website.
Within the Services page I wanted to make sure the main information was above the fold, so prices and the different services on offer. On some site they tend to list price list after price list however, using a tabbed layout meant all the pricing could stay in one place. For Transformations page I wanted to make sure it was focusing on the clients individual stories. Making sure to display a selection of photos before and after as well as the reason why they picked Adam and their journey with him.
The main photographer was shoot during a personal trainer with one of Adam’s clients. Rather than using stock photography, shooting on location with real people gave a more personal approach.
Overall Adam was extremely happy with the finished product. A strong and visual approach in creating a website that has a lot of custom styling to make it unique with a lot of added character.
ClientAKA The Transformation SpecialistLocationGloucester, GloucestershireWebsite CMSWordpressYear2017Websitewww.akatransformation.co.uk
